Enhancing Event Interactions with the Golden Ticket at HP Dscoop
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82%
1,304
4,000
About
HP Dscoop
Edge, organised by HP for the Dscoop community, represents one of the most prestigious events in the HP Graphic Arts sector. The event brings together printing industry professionals, technology innovators, and creative minds for three intensive days of learning, networking, and collaboration in Indianapolis. Dscoop, HP's global community of print service providers, relies on events like Edge to strengthen member engagement, facilitate knowledge sharing, and drive adoption of new technologies. The success of such events is measured not only by attendance numbers but by the quality of interactions and the actionable data collected to improve future experiences.
The Challenge
The primary challenge at Edge was creating an engaging, interactive environment that would address both immediate event needs and long-term community building objectives. HP and the Dscoop organisers needed to:
- Enhance attendee engagement throughout the three-day event, ensuring participants remained actively involved rather than passive observers
- Maintain interactive interest across multiple sessions, preventing the typical mid-event engagement drop-off that many conferences experience
- Streamline real-time data collection to gather valuable insights about attendee preferences and behaviours for future event planning
- Create memorable experiences that would strengthen Dscoop community bonds and encourage continued participation
- Provide measurable ROI for sponsors and exhibitors through increased interaction metrics
The ProQure Solution
To meet these challenges, we introduced The Golden Ticket, an innovative gamified feature specifically designed to enhance the Edge event experience. This comprehensive solution transformed traditional event engagement through:
- Interactive prize-based engagement offering chances to win carefully curated prizes that appealed to the diverse Dscoop community
- Seamless data collection through integrated, secure form experiences that captured attendee information without feeling intrusive
- Enhanced visual appeal with event-focused animations and attractive prize graphics aligned with HP's brand guidelines
- Real-time analytics providing immediate insights to event organisers for live adjustments
- Multi-campaign approach with 11 distinct campaigns throughout the event, each tailored to specific sessions and networking opportunities
The Result
The Golden Ticket's implementation at Edge delivered exceptional outcomes that exceeded initial expectations:
- Unprecedented engagement levels with an 82% engagement rate representing a significant breakthrough in event technology adoption
- Comprehensive reach with 1,304 unique users generating nearly 4,000 total scans across all three days
- Strategic data collection success enriching HP's marketing database whilst providing detailed insights into attendee preferences
- Enhanced attendee satisfaction with overwhelmingly positive feedback citing the Golden Ticket as a event highlight
- Valuable product development insights highlighting potential for expanding the solution to other event-based marketing applications
What's Next
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