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Why ProQure?

Powering connectivity for everyday products

ProQure harnesses IoT technology to provide physical products the ability to tell a brands story like never before.

Brands now have the means to bypass traditional marketing channels and deliver valuable product information, loyalty programs, competitions and seamless eCommerce functionality, directly through their products.

We enable forward-thinking food and beverage brands to build long term value with their customers, engage in new markets, while redefining the ceiling of their experiences.

Discover how to effectively engage with consumers through smart labels and optimise communication anywhere, anytime.

Products & Solutions

Own the channel, retain the value

Our enterprise suite is a one stop shop for brands who wish to deploy, manage, and leverage the world of connected products.

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NFC tags

We use NFC technology to bring physical objects to ‘life’, coupled with state of the art technology, we provide brands a platform to collect and provide valuable information.

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NFC tags

We use NFC technology to bring physical objects to ‘life’, coupled with state of the art technology, we provide brands a platform to collect and provide valuable information. ProQure drives transformation in the NFC market through proprietary hardware designs that are cost-effective, secure, and scalable. We work closely with the world leading packaging groups to vertically integrate our exclusive tags into a variety of packages and products. It is our mission to make NFC deployment seamless, economical and rewarding.

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InSights

InSights is what makes products smart. Our enterprise-grade technology platform is designed to drive sustainable engagement between users and “live products”.

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InSights

InSights is what makes products smart. Our enterprise-grade technology platform is designed to drive sustainable engagement between users and “live products”. It is powered by an advanced engine rule that launches highly contextual experiences, while turning valuable data into an actionable outcome. InSights provides the capability to remotely deploy, manage, and monitor products at scale. Our “technology stack” includes: IoT management platform; rules and analytics engine, and an experiences launch pad.

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TapWave

TapWaves are highly engaging, goal-oriented, mini versions of an app. They allow users the simplest way of performing an action, efficiently.

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TapWave

TapWaves are highly engaging, goal-oriented, mini versions of an app. They allow users the simplest way of performing an action, efficiently. Designed to deliver "on the go" contextual experiences and positive nudges for consumers, like verifying a product, redeeming a reward or seamless reordering. Our "Tapps" coupled with rich data analytics are deployed as “experiences”. TappWave allows brands to streamline experiences through a non-intrusive channel that represents a win-win for the brands and their customers. Having the functionality to deploy, test, measure and update experiences remotely and in real time.

Ready to get started?

Reach out to us and find out how to create a deeper connection with existing and potential customers, while bringing your products to life!

Getting started

How It Works

Our platform provides brand managers with valuable tools to deliver personalised, contextual experiences for their customers, at scale.

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Step 1

Turn your products into smart products, by seamlessly integrating NFC tags into your product packaging.

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Step 2

Set your brand’s goals, advanced campaign rules and launch dynamic experiences using the InSight platform.

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Step 3

View user engagement activity on our smart dashboard. Monitor and optimise experiences in real time.

Meet the team

The Proqure Squad

"None of us is as smart as all of us"
Ken Blanchard

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Ami
Barda
Chief Executive Officer
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Ami Barda

Chief Executive Officer

A serial entrepreneur with an extensive background in retail brand management, entertainment, and technology. Along with a reputation for problem-solving, and a creative approach to business, Ami has sophisticated commercial execution skills. His passion for emerging technologies has led him to seek a better solution for managing supply chain processes.

He was the first one to design a collective buying model for enterprises and simplify complex direct sourcing for organizations such as ACE Hardware International. Ami’s drives ProQure mission to drive transparency and accountability in the global food and beverage industry.

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Ori
Demb
Chief Information Officer
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Ori Demb

Chief Information Officer

Ori is an executive professional with vast experience in Hightech and startups’ environment. An entrepreneurial visioner, strategic thinker and leading manager, with 20 plus years in the commercial world working with disruptive technologies and innovations. Ori pursued Bachelor and Master Law degrees at Tel Aviv University followed by another Master degree at Duke University in the US.

Returning to Israel in 2001, he took up a commercial position with Comverse Technologies that led his career through various industry ventures, from Telecom to CleanTech to Life Sciences holding several managerial and executive positions. In December 2013 Ori relocated his family to Western Australia to assume an executive position in Perth associated with innovative projects, handful high net worth individuals and fund raising.

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Riccardo
Trebbi
SW Engineer Leader
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Riccardo Trebbi

SW Engineer Leader

Riccardo has a bachelor in Computer Engineer from University of Bologna. He worked three years as the head developer at Injenia, an Italian startup company that was awarded the title of best Google Partner in Europe in 2014 and was a key member for another Australian based startup. Thanks to his enterprise experience with companies such as IBM Australia, Riccardo brings in-depth expertise on scalable and optimised solutions but with a fast-paced startup mentality.

Throughout his career, he was involved in several personal projects, one of which is a AlmaMedia, a successful app published in the Chrome Web Store with thousands of users and superb reviews. Riccardo excels at rapidly integrating reliable web technologies and achieving flexible and scalable software architecture designs. His studies and experience combined with strong passion for development makes him extremely capable on projects of any size.

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Paul
Butler
RF Systems Engineer
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Paul Butler

RF Systems Engineer

RF engineer with 23 years’ experience in the fields of RF/NFC technology. The Ex. Author of patents granted in the field of RF/NFC communication.

Experienced in product concept design, front-end, and memory design for printed-chip writable NFC tag. Product system architect for next-generation silicon-based tag products. Worked for major semiconductor companies including NXP, ST Ericsson, and Qualcomm. B.Eng [Hons] in Electrical, Electronics and Communications Engineering from the University of the West of England.

The Advisory board

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Poorab
Shah
Technical Advisor
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Poorab Shah

Technical Advisor

Poorab has built & led Ask.com/IAC's globally distributed search platform which processed @1000 requests/sec at peak and generated over $2B in revenue for the company over his tenure. He has been the CPO & CTO for AdBlock, responsible for the entire stack, including the back-end which processed enormous amounts of anonymized data of its 65 million daily actives.

He built the foundational layer (session state servers, queuing services, payment gateways, etc.) for Priceline.com during its startup phase which was before the open-source wave. The resiliency & scalability of these systems was one of the key reasons behind Priceline's success. On top of that Poorab has been the EVP Software at Thinfilm Electronics

By instituting the right people & processes, Poorab has repeatedly established high-quality, high-throughput engineering culture that is focused on innovation, continuous improvement and is finely in tune with the business objectives.

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Giampaolo
Marino
Advisor
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Giampaolo Marino

Advisor

Entrepreneur and accomplished hands-on technology business leader with 21+ years expertise in P&L management, new product line development, data-driven strategic marketing, and business development/partnerships. Expertise in creating successful go-to-market strategies to drive dramatic growth for organizations at all levels.  Giampaolo brings in depth experience in the IoT/NFC and Mobile market segments where he has successfully scaled business to achieve multimillion-dollar growth.

Prior joining ProQure, Giampaolo was the Executive Vice President for Thinfilm Electronics where he led the execution and strategy to drive product digitization leveraging NFC technology. While at Thinfilm Giampaolo was elected and served to the Board of Director for the NFC standard forum. Giampaolo holds an MBA in corporate entrepreneurship and finance from Babson College and a bachelor’s degree in electrical engineering and computer science from San Jose State University.

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Tami
Marciano
Strategic Advisor
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Tami Marciano

Strategic Advisor

Tami Marciano is the CEO of Family Chateaux, LLC, a Los Angeles based firm focused on providing the Family Office and High Net-Worth Investor Community access to a private peer-to-peer investment network.

Marciano is a entrepreneur, relationship management, marketing and business development professional with over twenty years of experience working in the financial services community. Throughout her career she has worked with a vast number of affluent entrepreneurs and investors and has developed a very comprehensive network of industry experts, business owners and investors. Mrs. Marciano advises a number of technology, consumer products and retail companies.

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Don
Errigo
Strategic Advisor
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Don Errigo

Strategic Advisor

Founder and Managing Director of The Errigo Group. Since founding the firm in 1997, The Errigo Group has conducted and managed hundreds of successful retained searches in the technology space across North America and Asia, placing C-suite executives, corporate officers and board members. Don is a trusted advisor to investors, chief executive officers and boards of directors, who value his expertise in the areas of organizational and management assessment, strategic and succession planning, and recruiting strategies and execution.

Don has built a vast network of executive relationships in the industry sectors of mobility, semiconductor, Internet-of-Things, cloud services, data analytics, enterprise, and sustainability. He was a founder and board member of IncStream, a startup incubator, and EterniTV, a content streaming service provider, and continues to engage with emerging companies as an angel investor and venture fund limited partner. He also serves as a strategic advisor to GigCaptial, a Special Purpose Acquisition Corporation (SPAC) focused on business combinations in the telecom, media and technology (TMT) sectors. Don also enjoyed sharing his expertise as an invited speaker for the University of California at Davis MBA Entrepreneur Program.

Contact

Get In Touch

Whether you have a question, interested in working with us, or just want to find out more information about our solutions, please reach out and we will get the conversation started!