How "Soaked in Tradition" Created an Immersive Documentary Premiere Experience
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About
Soaked in Tradition x Rootree
Rootree and Flāvr Films brought the documentary "Soaked in Tradition" to life through an innovative premiere event that seamlessly blended digital engagement with physical experiences. The documentary, featuring stunning cinematography from Japan's traditional bathing culture, required a sophisticated approach to audience engagement that could honor both the artistic vision and create meaningful connections with viewers. Using our comprehensive connected experience platform, they transformed a traditional documentary screening into an interactive, multi-touchpoint experience spanning multiple micro-applications and engagement tools.
The Challenge
How do you bring a documentary premiere to life beyond just screening the film?
Rootree and Flāvr Films faced the challenge of creating an engaging, immersive experience for "Soaked in Tradition" that would extend audience interaction beyond the viewing. They needed to track engagement across multiple episodes, create a branded mobile experience for the premiere event, collect valuable audience feedback and leads, facilitate an auction for exclusive photography from the Japan shoot, and provide additional value through promotional offers- all while maintaining the high-quality, on-brand aesthetic that matched their documentary's artistic vision.
The ProQure Solution
Using our platform suite, Rootree and Flāvr Films implemented a sophisticated multi-phase engagement strategy leveraging multiple micro-applications. They embedded serialized QR codes in the end credits of each episode for unique tracking and data collection.
For the premiere event, they used ProQure's CX Builder to create a complete mobile experience in just hours, featuring event information, team introductions, and interactive elements with AI translation to Canadian French for bilingual accessibility.
They deployed ProQure's survey micro-app to collect audience feedback and insights, implemented form micro-apps to capture valuable leads and contact information, utilized the fun coupon web app to provide exclusive offers and drive future engagement, and created a sophisticated gallery auction system where each framed photograph featured serialized QR codes for bidding while supporting Main Street Community Services charity.
The Result
The premiere exceeded all expectations, achieving remarkable engagement across all touchpoints with industry-leading conversion rates - achieving a 2.1 average user taps/scans ratio. The comprehensive strategy generated substantial lead collection through integrated forms, with attendees actively providing feedback through survey micro-apps and engaging with promotional offers via the coupon system.
The multi-application approach created a seamless user journey that kept audiences engaged long after the screening ended. Multiple products achieved high engagement rates, demonstrating the power of serialized, personalized experiences.
The event successfully combined print, packaging, and digital engagement to create an immersive, meaningful, and memorable experience that set a new standard for documentary premieres.
What's Next
Since the successful premiere, Rootree and Flāvr Films continue to launch and use the ProQure platform on a daily basis. The success of the "Soaked in Tradition" experience has established a new standard for their future documentary and event activations, with the team regularly leveraging the platform's capabilities for ongoing projects and audience engagement initiatives.