Interactive Event Solutions at TAB WA Racing Event

47%

Golden Ticket Engagement Rate

55%

Quiz Engagement Rate

87%

Form Submission Rate

About

TAB WA Racing

TAB WA Racing, Western Australia’s premier horse racing organisation, hosts world-class events that combine thoroughbred competition with exceptional hospitality and entertainment. As a cornerstone of WA’s sporting and social calendar, it has built a passionate community of racing enthusiasts, casual fans, and corporate partners who value both sporting excellence and social atmosphere. TAB WA Racing fosters long-term relationships through innovative engagement strategies and memorable experiences that keep fans returning season after season.

The Challenge

TAB WA Racing faced the challenge of transforming a traditional racing event into a modern, interactive experience that would appeal to diverse audience segments whilst generating valuable data. The event, with approximately 100 expected attendees, needed to:

Create memorable experiences differentiating their events from other entertainment options in a crowded market
Ensure sustained attendee engagement throughout the entire event duration, particularly during quieter periods between races
Gather comprehensive data for future campaign planning and personalisation to inform event programming and marketing
Create interactive experiences specifically tailored to racing enthusiasts whilst appealing to newcomers
Maximise the value of limited event time with meaningful interactions contributing to entertainment and relationship building

The ProQure Solution

ProQure leveraged cutting-edge phygital technologies to design a comprehensive suite of interactive experiences tailored to the racing environment and TAB WA Racing's unique audience:

Golden Ticket gamification platform creating excitement throughout the event with racing-themed prizes and experiences
Interactive Racing Quiz system with custom content celebrating racing knowledge, appealing to both seasoned fans and newcomers
Seamless E-Form Integration capturing detailed attendee information through progressive profiling techniques during natural interactions
Real-time Analytics Dashboard providing immediate insights into attendee behaviour and preferences for live event optimisation
Mobile-optimised user experience working flawlessly on personal smartphones without requiring additional hardware
Advanced security measures preventing system manipulation whilst ensuring fair play and maintaining credibility

The Result

Our interactive event solutions delivered exceptional outcomes that exceeded expectations and established new standards for racing event engagement:

Outstanding engagement across all features with varied rates demonstrating appeal to different audience segments throughout the event
Perfect quiz completion rate indicating content was perfectly calibrated to be challenging yet achievable for racing fans
Comprehensive data collection providing unprecedented attendee insights including demographics, racing preferences, and satisfaction metrics
Enhanced attendee satisfaction with overwhelmingly positive feedback praising seamless technology integration with traditional racing atmosphere
Valuable insights for future planning through detailed analytics about optimal timing, content preferences, and audience segmentation
Demonstrated security integrity with multiple manipulation attempts failing completely, showcasing robust architecture and trusted partnership

What's Next

n/a