Brand Protection

Branded Product Authentication Solution

Protect your brand, revenue, and reputation with TruePixel - delivering secure, on-brand product authentication that builds trust and customer confidence

On-Brand Enhanced Security

Protect your brand from diversion and unauthorized sales with tamper-proof verification, full supply chain visibility, and instant alerts on suspicious activity. Leverage crowd-sourced scans to detect threats early, reduce losses, and safeguard revenue and reputation.

How TruePixel Works

Secure Generation:
Creates algorithmically unique codes impossible to replicate or counterfeit effectively.
Instant Verification:
Consumers scan codes for immediate product authenticity confirmation without downloading apps.
Real-time Intelligence:
Monitors suspicious scanning patterns and provides actionable counterfeiting intelligence across global markets.

The CAPTCHA for products

Customers scan the QR code and match a unique symbol on the package with one of the options on screen to instantly verify authenticity and access trusted product information.

Seamless Deployment with Any HP Press

TruePixel seamlessly integrates with HP Indigo and 8,000 + digital press providers for immediate deployment. Our cloud-based platform effortlessly integrates into existing HP printing workflows, enabling fast, scalable, and cost-effective implementation with no disruption.