Traditional barcode morphing into '2D barcode' with digital interface overlay showing product information and interactive elements
What is a GS1 Digital Link (2D) Barcode?
GS1 Digital Link revolutionizes traditional product identification by transforming standard barcodes into intelligent consumer touchpoints that deliver dynamic content while maintaining full supply chain compatibility. Our solution bridges the gap between retail infrastructure requirements and modern consumer expectations, enabling brands to deliver personalized experiences through existing barcode systems.
Dual-Purpose Intelligence
One Code, Endless Use Cases:
Unify your marketing, logistics, and compliance efforts through a single, smart 2D barcode that works across the entire product lifecycle.
Real-Time Updates Without Changing Packaging:
Instantly modify linked content, from promotions to regulatory data - without reprinting or repackaging your products.
Meet Global Mandates:
Ensure compliance with evolving global standards like Walmart's 2D barcode initiative and the EU Digital Product Passport.
Sunrise 2027 Ready
ProQure's GS1 Link solution ensures your brand is prepared for the mandatory transition to 2D barcodes by 2027. Future-proof your packaging while gaining competitive advantage through early adoption of consumer-facing capabilities that drive engagement and data collection.
Recall Management
Accelerate and simplify product recalls by linking real-time safety alerts and batch-specific information directly to your packaging. With GS1 Digital Link, a single scan can instantly notify consumers, retailers, and partners of affected items - reducing risk, improving response times, and ensuring regulatory compliance without delays.
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