Turn your home brands into your most powerful channel
Digitize your entire private label portfolio with GS1-compliant 2D barcodes for seamless shopper engagement.
Your home brands are your biggest untapped asset
Every home brand product on your shelf is a direct line to your shoppers - but today, that connection ends at the beep. ProQure turns your private label packaging into a living engagement channel using GS1-compliant 2D barcodes that deliver content, promotions, and compliance data from the same code your POS already scans.
Three layers of value from a single scan
Informational Layer:
Instant access to product details, nutrition, sustainability info, recipes, and how-to videos - directly from the package. No app needed.
Engagement Layer:
Dynamic promotions, geo-specific e-coupons, smart bundling, digital contests, and loyalty registration - all measurable and driving home brand sales.
Recall Management & Compliance
Push recall alerts directly to consumers through the packaging - no middleman, no delays. Sunrise 2027, FSMA, and DPP ready out of the box.
The compliance clock is ticking
Mandatory traceability and Digital Product Passport requirements hit in 2026. Universal 2D barcodes by 2027. 42% of retailers are still unprepared. ProQure lets you solve compliance and consumer engagement from the same investment.
Enterprise scale, designed for your team
Your marketing team creates and manages connected experiences across thousands of SKUs - no code required. Integrates with your PIM, CDP, and ERP. Real-time analytics. First-party data you own. Automated SKU digitization at scale.
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